Flutterwave, a leading payment technology company in Africa, will sponsor the broadcast of the African Cup of Nations (AFCON 2021) on Nigerian-based Afrosport TV for viewers across the continent.

AFCON 2021, which kicks off on Sunday, January 9, is the biggest football tournament in Africa.

The sponsorship will facilitate the world class delivery of the AFCON 2021 on free-to-air TVs in Nigeria as well as on the African Union of Broadcasters’(AUB) network across the continent.

Afrosport TV is a 24-hour free Africa-wide sports channel delivering top notch content found until now only on pay TV channels. 

All 52 of the AFCON matches will be transmitted on a tripod of Free-to-air TV networks such as the NTA Network Service, the Broadcasting Organization of Nigeria’s (BON) Network of selected members TV Stations plus Afrosport TV on the National Broadcasting Commission’s (NBC) digital platform – Free TV.   

Explaining the rationale behind the sponsorship deal, founder and CEO of Flutterwave Olugbenga G.B. Agboola said, “The idea of making quality sports content available and accessible to every Nigerian for free resonates with the ideal of making life easy, which is one of the reasons why we founded Flutterwave.

“We have shown our passion for African entertainment, technology and now sports. We are for everything that will unite Africa and create endless possibilities for the continent. 

“If getting free access to sports, which represents our passion as Africans and fosters our unity, is what makes life easy and grows our unity as a continent, we will surely be standing tall.”

Lauding the sponsorship deal, the co-founder of Afrosport TV Andy Howes said “Flutterwave is seeking to be an enabler at the heart of African commerce and community life, and their support as a Broadcast Sponsor is further evidence of the genuineness of their commitment.

“Sponsorship is the life-blood of FTA TV, and it is only by the support of companies such as Flutterwave that millions of fans are able to participate in the enjoyment of an event like the African Nations Cup through their TV sets”.

African Press Organization