Sweden’s First Generation seminar in New York

Photo: Pontus Höök/Consulate General of Sweden in New York

Photo: Pontus Höök/Consulate General of Sweden in New York

As part of the Swedish Ministry for Foreign Affairs’s public diplomacy campaign #FirstGeneration, on 9 June the Swedish Consulate-General in New York held a seminar and panel discussion on the theme of engaging young people in the work on the UN Global Goals.  

The event took place at the Swedish-owned design firm Trollbäck + Company in SoHo, and the panellists included Sweden’s Minister for International Development Cooperation and Climate Isabella Lövin and Minister for Education Gustav Fridolin, and representatives of various UN bodies and non-profit organisations.

Following a welcoming address by Consul-General Leif Pagrotsky, the event got under way with a presentation by Jakob Trollbäck of his company’s work to produce the graphic profile for the UN Global Goals.

Communicating the Global Goals, Jakob Trollbäck founder at Trollbäck+Company

This was followed by two panel discussions: ‘From Words to Actions – Implementing the 2030 Agenda’ and ‘Empowering and Engaging Young People in Global Sustainable Development’.

In addition to the Swedish ministers, the panellists included Magdy Martinéz Solimán, Assistant Secretary-General of the UN and Director of the UNDP Bureau for Policy and Programme Support; Marie Paule Roudil, Director of the UNESCO Liaison Office in New York; Zara Rapoport, Head of the Plan International UN Liaison Office in New York; Ahmed Alhendawi, UN Envoy on Youth; Coco Killingsworth, Deputy Director of Global Kids; Katie Isaak Ginsberg, founder and Executive Director of the Children’s Environmental Literacy Foundation; and Domenic Smith, President of AIESEC United States.

Panel 1: From words to Action – Implementing the 2030 Agenda for Sustainable Development

Panel 2: Empowering and Engaging Young people in Global Development

The discussions were moderated by Lance Gould from the Huffington Post.

The audience included representatives of teachers’ organisations, after-school programmes, universities and various organisations with links to the UN.


Swedish Government